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Champaign411.com is not intended to be a stopping point; it is a starting point that will freely send visitors off in all different directions to other local sites. For instance, after reading an C-U Snapshot on the local arts scene, users can then link to the 40 North website to see what exhibits can be seen this weekend.

Champaign411.com grew out of a web initiative of the marketing staff at Ramshaw Real Estate, but it quickly outgrew the confines of being simply a real estate site. It will be a site that benefits the entire community, providing informative content while also connecting users with other sites and writers of which they may have been previously unaware.